About us

  • Our story

    FramePOP launched in 2025! by me, Rachad Salem. I am an active duty navy sailor and used all of my reenlistment bonus to change the plate frame game 🥵🔥

  • Our Mission

    🟣 Share your passion for creativity, customization, and individuality.

    🔵 Highlight that FramePOP is more than a product—it’s a movement for show casing self-expression.

  • Our Values

    At FramePOP, we believe in making an impact beyond the road. That’s why a portion of every sale is donated to Vehicles for Veterans, supporting those who’ve served.

    With FramePOP, you’re expressing your style and making a difference. 🚘🤍🚙

More Than a Frame. It’s an Expression.

At FramePOP, we believe your ride should be as unique as you are. Our patent-pending interchangeable license plate frame system lets you swap designs in seconds! From holidays to hobbies, sports to seasons, we make it easy to express your style on the road. So, why settle for one frame when you can pop, swap, and show off every side of you?

Prototyping struggles

Bringing FramePOP to life wasn’t easy. From design tweaks to material changes, every prototype taught us something new. We faced unexpected challenges—fit issues, durability tests, and endless adjustments. But with each setback came innovation, driving us to perfect our quickly interchangeable frame system. The journey was tough, but the result? A product built to impress, last, and most importantly—POP. 🚀💥

Taking Marketing for a Spin 🚘🔥

When you believe in something, you show it—literally! That’s why I slapped a huge FramePOP sticker on my car. It’s not just a ride anymore; it’s a rolling billboard, a conversation starter, and my way of sharing the excitement everywhere I go. People stop, stare, and ask, “What’s FramePOP?”—and you already know I’m more than happy to tell them! Every drive feels like part of the journey, and with every mile, the buzz grows. This is how you pop off the pavement and into people’s minds. 💥🚀

Obsessed with the POP 🚀

Starting FramePOP has been nothing short of electric. It’s all I think about, talk about, and dream about. The excitement of building something that lets people express their style on the road has me hooked. From brainstorming designs to perfecting every detail, I can’t stop—it’s more than a business; it’s my passion in overdrive. And trust me, this is only the beginning. 💥🚘🔥